Not signed up?


Retail manager: Job description

So you think you want to be a

Retail manager?

See how well you suit this job in Career Planner.

Try Career Planner

Retail managers are responsible for the day-to-day running of stores or departments. The aim of any retail manager is to maximise profits while minimising costs.

Retail managers ensure promotions are run accurately and to the company's standards. They make sure that staff are all working towards the target for the day and that excellent customer care standards are met at all times.

Depending on the size of the store, and company structure, retail managers may also be required to deal with:

  • customer service;
  • finance;
  • human resources;
  • information technology;
  • logistics;
  • marketing.

Typical work activities

These can vary according to the size of the store but typically involve:

  • managing and motivating a team to increase sales and ensure efficiency;
  • managing stock levels and making key decisions about stock control;
  • analysing sales figures and forecasting future sales;
  • analysing and interpreting trends to facilitate planning;
  • using information technology to record sales figures, for data analysis and forward planning;
  • dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organising training and development;
  • ensuring standards for quality, customer service and health and safety are met;
  • resolving health and safety, legal and security issues;
  • responding to customer complaints and comments;
  • organising special promotions, displays and events;
  • attending and chairing meetings;
  • updating colleagues on business performance, new initiatives and other pertinent issues;
  • touring the sales floor regularly, talking to colleagues and customers and identifying or resolving urgent issues;
  • maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing;
  • initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market;
  • promoting the organisation locally by liaising with local schools, newspapers and the community in general;
  • dealing with sales, as and when required.

There are 52 jobs available in sales

View jobs >

Written by AGCAS editors
September 2015

Search graduate jobs


Spotlight on...

Sponsored links


This website is best viewed in an up-to-date web browser with CSS enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets if you are able to do so.