Theme park manager : Job description

A theme park manager is responsible for every aspect of the day-to-day running of a theme park. This includes key functions, such as managing the customer experience, strategic planning and development, monitoring health and safety, overseeing the park's finances and handling staff appraisals.

Theme park managers propose and implement strategies to constantly improve customer satisfaction and park development. Additionally, they may oversee or take sole responsibility for the marketing of the park in order to generate business.

Theme park managers may also be known by other job titles, for example, guest experience manager, rides and operations manager or attractions manager.

Typical work activities

Theme park sizes vary greatly. In a large park, the actual operation and delivery of 'the product' is managed by departmental or assistant managers and overseen by the theme park manager, while the theme park manager in a small park may perform a broader range of functions.

Parks within commercial groups or chains may differ considerably from independent parks. Some theme park managers may also operate hotels as part of their remit.

Work activities vary according to the setting, but tasks typically involve:

• planning and implementing strategies to achieve constant improvements in visitor and employee satisfaction;
• keeping abreast of developments in the industry, both internal and external, such as changes in legislation;
• overseeing the effective application of health and safety regulations and risk assessment to ensure a safe environment for park employees and the public;
• setting budgetary and financial strategies;
• project managing general park developments, including ride design;
• liaising with contractors, e.g. for the installation and integration of facilities;
• dealing with human resources and personnel;
• understanding local community issues;
• maintaining a critical oversight of marketing functions;
• monitoring competition.