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Tourism officers/destination managers develop and promote tourism in order to attract visitors and generate significant economic benefits for a particular region or site.
They may work for local authorities, but are now increasingly employed within public/private destination management organisations, public agencies or partnerships.
The role is varied and may include many different types of work. Key areas include marketing, visitor management and the development of tourism products, services and facilities. Depending on the level it may involve strategic planning, particularly in local authorities.
Economic development or urban and rural regeneration is also an increasingly common part of a tourism role, and tourism officers, therefore, usually work closely with residents and businesses in a local community in order to support the local economy.
As well as maintaining visitor services, tourism officers are usually involved in strategic planning and development. Their work involves liaising with businesses, the public and public agencies, as well as behind-the-scenes preparation and planning.
Typical activities include:
Strategic aspects of the work include:
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