A degree in public relations will equip you with the strong communication and promotional skills needed to manage the reputation of important clients and influence media opinion
Jobs directly related to your degree include:
- Advertising account executive
- Event manager
- Marketing executive
- PPC specialist
- Public affairs consultant
- Public relations officer
- Sales promotion account executive
- Social media manager
Jobs where your degree would be useful include:
Remember that many employers accept applications from graduates with any degree subject, so don't restrict your thinking to the jobs listed here.
You'll need to market your PR knowledge, skills and potential to gain work experience in the industry as it's a competitive arena whcih many graduates aim to work in. Volunteering is a good way to prove your ability and strengthen employment applications, as doing so demonstrates commitment and willingness to learn.
Look for graduate opportunities or junior positions in marketing, advertising and at events. Internships can be found with PR agencies, working on behalf of many clients or an organisation with a strong brand image, in industries such as fashion, cars and beauty.
The PR industry is fast paced and always looking for talented graduates. Try to find work experience opportunities with a variety of companies. You'll gain different experiences of client representation and learn industry protocols, including communicating with the media, managing client issues, developing brand image and the most important aspect of PR - protecting the client's reputation.
Search for placements and find out more about work experience and internships.
Some employers have a variety of clients, while others specialise in representing particular sectors. You may find 'boutique' agencies in house teams and companies with global offices.
Industry websites and professional associations promote jobs, as well as individual employers. develop professional relationships to manage their reputation.
Jobs in PR can be found across:
- arts and entertainment
- beauty brands
- car manufacturers
- charity and non-profit organisations
- client agencies
- corporate marketing agencies
- event organisers
- fashion brands
- media communication organisations
- political groups
- public services
- professional sporting groups.
Skills for your CV
Studying public relations gives you professional knowledge and practical skills in client management, media communication and ethical practice.
Identifying your achievements from work experience opportunities or assignments could help you match your relevant skills and strengths for specific roles and types of clients.
Employers will be looking for skills and potential in areas including:
- communication skills - strong written, oral, visual and presentation ability
- managing pressure - dealing with issues and crises
- event and project skills - planning, managing and leading a public relations function
- technology skills - understanding how to use social media channels and technology for PR
- business awareness - knowing how business and PR work together effectively
- media skills - having the ability to communicate with journalists and broadcasters while managing a client's reputation
- organisation skills - managing your own and client schedules.
A Masters degree in public relations is a popular study option if you've already studied a related subject including communications, marketing or media. It enables graduates to look in depth at the role of PR in business, politics or client management.
Through further study you can develop industry contacts and networks. This is an important part of progressing your PR career, depending on your skills and interests.
Look for courses with a professional body accreditation, such as the Chartered Institute of Public Relations, and placement opportunities to strengthen your employability with evidence of recent work experience.
For more information on further study and to find a course that interests you, see Masters degrees and search for postgraduate courses in public relations.
What do public relations graduates do?
Four in five graduates are employed in the UK six months after graduation. Two fifths of these become marketing associate and public relations professionals.
|Working and studying||3.3|
|Type of work||Percentage|
|Marketing, PR and sales||55.2|
|Retail, catering and bar work||12.2|
|Secretarial and numerical clerks||8.2|
|Business, HR and financial||6.4|
Find out what other graduates are doing six months after finishing their degrees in What do graduates do?
Graduate destinations data from the Higher Education Statistics Agency.