Brand Management (with or without placement)

Entry requirements

A first degree of 2:2 or above in a relevent subject, or a degree of 2:2 or above in any subject plus relevant experience.

Months of entry

January, September

Course content

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.

Studying MSc Brand Management at ARU is a great way to develop your career, sharpen your skill-set and learn more about a subject you love.

Information for international students

If English is not your first language you will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5 (Academic level) or equivalent Engligh Language qualification, as recognised by ARU.

Fees and funding