Entry requirements

To find out more information on entry requirements, visit our website: https://studyonline.aston.ac.uk/programmes/masters/msc-digital-marketing-analytics

Months of entry

September

Course content

The Aston University online MSc Business & Management distance learning programme is open to students of all backgrounds and is perfect for a professional looking to get into management. This programme introduces essential management principles and techniques that are broadly applicable. Graduates are prepared to excel in a range of professions and environments, from small businesses to global brands.

A Unique Skill Set

Upon completion of the MSc Digital Marketing & Analytics programme, you will develop and refine a wide range of business skills demanded by employers worldwide including:

Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making.
Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches and effective ways to tackle messaging in campaigns and initiatives.
Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world scenarios and organisations.