Taught course

Strategic Marketing Management

Institution
Aston University · Aston Business School
Qualifications
MSc

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Entry requirements

One of the following:

  • A good UK honours degree (minimum lower second class)
  • Equivalent overseas degree recognised by Aston University.

As well as:

  • Two professional references – at least one must be from an academic referee
  • An official academic transcript of your university grades to date
  • A completed application form.

Months of entry

September

Course content

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

Information for international students

For International students:

An official academic transcript, with an official English translation, of your university grades to date.

Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the 4 IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student.

For students who do not meet our minimum academic and English language requirements for this course, we offer an alternative pathway to an Aston Master’s with Kaplan International College, London.

For more information about qualifications, view our Aston in your country webpage.

Fees and funding

UK students
£10,900
International students
£20,800

Find out more about our scholarships here.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    This is a full-time programme starting annually in September. This degree has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

Course contact details

Name
Aston Course Enquiries
Email
ask@aston.ac.uk