Taught course

Strategic Marketing Management

Institution
Aston University · Aston Business School
Qualifications
MSc

Entry requirements

To find out more information on entry requirements, visit our website: https://www.aston.ac.uk/study/courses/strategic-marketing-management-msc

Months of entry

September

Course content

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

Information for international students

To find out more information on fees, visit our website: https://www.aston.ac.uk/study/courses/strategic-marketing-management-msc

Fees and funding

UK students
£11,850
International students
£22,750

To find out more information on fees, visit our website: https://www.aston.ac.uk/study/courses/strategic-marketing-management-msc

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

This is a full-time programme starting annually in September. This degree has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

Course contact details

Name
Enquiries
Email
hello@aston.ac.uk