Taught course

Strategic Marketing Management

Institution
Aston University · Aston Business School
Qualifications
MSc

Entry requirements

This programme requires: A good UK honours degree (2.2 minimum), or equivalent for overseas students. As well as:

  • Two professional references, at least one of which must be from an academic referee.
  • An official academic transcript of your university grades to date.
  • A completed application form, available on our website.

Months of entry

September

Course content

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas of marketing, such as digital and brand management.

The course concludes with a Business Project; a substantial piece of work designed to provide you with an opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course.

You can choose to study this course as part of our double degree programme.

Information for international students

For International students:

An official academic transcript, with an official English translation, of your university grades to date.

Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the 4 IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student.

For students who do not meet our minimum academic and English language requirements for this course, we offer an alternative pathway to an Aston Master’s with Kaplan International College, London.

For more information about qualifications, view our Aston in your country webpage.

Fees and funding

UK students
10550
International students
19850

Find out more about our scholarships here.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    This is a full-time programme starting annually in September. This degree has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

Course contact details

Name
Aston Course Enquiries
Email
ask@aston.ac.uk