Taught course

Strategic Marketing Management

Institution
Aston University · Aston Business School
Qualifications
MSc

Entry requirements

This programme requires: a) A good UK honours degree (2.2 minimum), or equivalent for overseas students. As well as:

  • Two professional references, at least one of which must be from an academic referee.
  • An official academic transcript of your university grades to date.
  • A completed application form, available on our website.

Months of entry

September

Course content

Programme Overview

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas of marketing, such as digital and brand management.

Outline of Programme

Students will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, modules taught will enable students to develop a wide range of technical and transferable skills demanded by graduate employers. Complete outlines for all modules are available online.

You can choose to study this course as part of our double degree programme

Information for international students

An official academic transcript, with an official English translation, of your university grades to date is required. International students whose native language is not English will also need to satisfy our English Language requirements. For full entry requirements please visit our website.

Fees and funding

Find out more about our scholarships here.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    This is a full-time programme starting annually in September. This degree has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

Course contact details

Name
Aston Business School Postgraduate Admissions Office
Email
pgadmissions@aston.ac.uk
Phone
+44 (0)121 204 3200