Taught course

Strategic Marketing Management

Institution
Aston University · Aston Business School
Qualifications
MSc

Entry requirements

This programme requires: a) A good UK honours degree (2.2 minimum), or equivalent for overseas students. As well as: a) Two professional references, at least one of which must be from an academic referee. b) An official academic transcript of your university grades to date. c) A completed application form, available on our website www.astonmsc.com

Months of entry

September

Course content

Programme Overview

This MSc Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. The programme features specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.

Outline of Programme

Students will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, modules taught will enable students to develop a wide range of technical and transferable skills demanded by graduate employers. Complete outlines for all modules are available online.

Information for international students

An official academic transcript, with an official English translation, of your university grades to date is required. International students whose native language is not English will also need to satisfy our English Language requirements. For full entry requirements please visit our website: www.astonmsc.com

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Aston Business School Postgraduate Admissions Office
Email
abspgenquiry@aston.ac.uk
Phone
+44 (0)121 204 3200