Taught course

Strategic Marketing Management

Aston University · Aston Business School

Entry requirements

This programme requires: a) A good UK honours degree (2.2 minimum), or equivalent for overseas students. As well as:

  • Two professional references, at least one of which must be from an academic referee.
  • An official academic transcript of your university grades to date.
  • A completed application form, available on our website

Months of entry


Course content

Programme Overview

This MSc Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. The programme features specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.

Outline of Programme

Students will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, modules taught will enable students to develop a wide range of technical and transferable skills demanded by graduate employers. Complete outlines for all modules are available online.

You can choose to study this course as part of our double degree programme

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Postgraduate Open Day

Information for international students

An official academic transcript, with an official English translation, of your university grades to date is required. International students whose native language is not English will also need to satisfy our English Language requirements. For full entry requirements please visit our website.

Qualification and course duration


full time
12 months

Further details of qualification

This is a full-time programme starting annually in September. This degree has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

Course contact details

Aston Business School Postgraduate Admissions Office
+44 (0)121 204 3200