Taught course

MSc in Business Development & Growth Hacking

Institution
Audencia
Qualifications
MSc

Entry requirements

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 100

  • English-taught undergraduate program

  • Native speaker

3-year or 4-year undergraduate degree in any field

Eligibility requirements for the 1-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 110

  • English-taught undergraduate program

  • Native speaker

4-year undergraduate degree in any field

The 2-year MSc or Master in Management program is strongly recommended for applicants with a 3-year undergraduate degree.

Months of entry

September

Course content

In just a few years, the Sales function has become a key role in many companies. Particularly resilient in times of economic downturn and dynamic in growth phases, the Sales function represents 40% of 'executive' positions.

It requires a wide range of skills (strategy, sales, negotiation, management, organization, etc.) to address the increasingly complex challenges of markets. The critical nature of the Sales function for companies results in high-level salaries compared to other functions within the company. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.

For these new trends, Sales teams are now expected to master an expanded set of skills: strategic analysis, sales and negotiation abilities, but also the automation technics for part of the sales process, linked to growth hacking and more broadly, CRM digital solutions.

Fees and funding

1-year MSc track: 19,400€

2-year MSc track: 27,800€

Qualification, course duration and attendance options

  • MSc
    full time
    14-26 months
    • Campus-based learningis available for this qualification

Course contact details

Name
International Admissions
Email
international@audencia.com