Entry requirements

A 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution is required. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

Months of entry

January, September

Course content

This degree is for graduates wishing to start/develop careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
Compulsory modules: Research Methods; Marketing Strategy; Management and Organisational Behaviour; Corporate Strategy; Human Resource Management; Marketing Communications; Relationship Marketing; Management Research; Finance for Managers.
Optional modules (choose 3): Business Planning; European Business; Knowledge Management; International Business; New Venture Creation.
Dissertation - approximately 10,000 words.

Information for international students

English language requirements: IELTS: 6.0 (with no element below 5.5); Pearson PTE: a score of 56 (with no element lower than 51); Cambridge English Test – Advanced: 169 (with no element lower than 162).

Qualification and course duration

MA

full time
12 months

PGDip

full time
9 months

Course contact details

Name
Debbie Pritchard
Email
business.pg@bangor.ac.uk
Phone
+44 (0) 1248 383023