Taught course

Marketing Analytics

Birkbeck, University of London · Birkbeck Business School

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

As this course is quantitative in nature, some prior quantitative experience or skills will be beneficial. For applicants with limited experience in statistics, an introductory module, Introduction to Analytics and Business, will provide you with grounding in the quantitative skills needed.

Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Months of entry


Course content

Our new MSc Marketing Analytics gives you the opportunity to gain specialisation in data analytics with a core knowledge in digital marketing. It is designed to offer you a blend of technical, quantitative modules in data analytics, alongside more technical marketing, social media and branding modules that will develop your ability to apply data analytics and technology to related digital marketing practices and real-world examples.

To enhance your skills and in-depth knowledge in this area, we provide you with practical sessions on data analytics, simulation and other statistical data analysis exercises using:

  • available brand datasets and established analytical tools
  • valuation techniques and digital marketing modelling with industry/marketing world applications.

On successful completion of this course you will have gained the skills to be able to interpret case studies and live company marketing analysis, as well as social media analysis and brand performance. You will also have built the confidence to be able to analyse marketing and other data, and use this to make effective marketing decisions.


  • Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

Careers and employability

By equipping you with strong quantitative, statistical and technical skills needed in a world powered by big data, this MSc Marketing Analytics will prepare you for more technical and analytics-based roles within large as well as small organisations including in:

  • digital marketing
  • branding and social media
  • big data and business analytics
  • professional services.

If you are interested in further study, it will also provide you with a strong foundation for PhD research in this area.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Student Advice Service
+44 (0)20 3907 0700