Advertising

Entry requirements

Graduates with a good first degree, usually Upper Second and above; preferably in a communications subject.

Advertising or marketing studied to BA level (as listed above).

Graduates from abroad (with grade 6.5 English or above) from a communications discipline or international advertising agency. Those with experience within the advertising industry, wishing to take a career break and re-enter the profession at a higher level.

Applicants need a minimum 2 years’ experience, and proven ability to undertake MA level qualifications (particularly theory/dissertation modules), with bridging assignment set to assess capability for Level 7 study.

Employees from the communications industries who want to retrain or undertake staff development. Practitioners who want to refresh and/or realign their career aspirations. Those wishing to progress to higher level research degree work. Graduates with a passion to enter the advertising industry.

Months of entry

September

Course content

Why study at Buckinghamshire New University?

This MA Advertising course has been developed to mirror today’s industry. Working closely with professionals we’ve made sure the course helps you to develop the skills and knowledge the industry is looking for. Using the pillars of sustainability, inclusivity, and social responsibility, you’ll be taught an important mix of branding, planning, and advertising.

All this make graduates of this MA very employable in any branch of advertising, branding or communication industries, in either a creative, account management, strategic or planning capacity because of the up-to-date nature and wide scope of the curriculum offered.

Here at BNU we don’t just teach you how to apply creative thinking and problem-solving skills. We teach you how to approach a creative problem with insightful planning, research, and transmedia storytelling to ensure brand advocacy and long-lasting social missions.You’ll benefit from unrivalled industry links, workshops, mentoring, advice, placements, internships, and job opportunities. There will also be selected alumni and agencies that will be part of the MA’s Hyreus Scheme, who will provide you with an industrial practitioner as a guide, in addition to their University Personal Tutor.

They may also provide internships and or placements should the student prove suitable. This presents students with an opportunity to build a one-to-one relationship with an influential figure from industry, who will act as adviser, reference point, critical sounding board, and ultimately a potential employer. This opportunity can be further bolstered by contacts made through research, whilst on an agency experience or by working on agency briefs such as the one for Portfolio Academy.

We actively encourage you to get involved with industry awards, including D&AD New Blood Awards and Young Creative Network Awards. 2022 saw our BA bring home two D&AD New Blood Pencils.

For the last 25 years BNU Ad students have constantly created great campaigns that have won awards, who’ve then gone on to create the next generation of advertising history, both at home and aboard.

We’ll bring you 30-years’ experience as an advertising course and a teaching army of advertising gurus both past and present. Together we’ll turn raw talent into a clever thinking idea machine, a future advertising star.

What will I study?

To become part of the future of advertising, the communication you will create will help shape the more socially aware and culturally important world of creative communication, turning you into an asset for any 21st century communications company.

You will learn how to use your curious mind to create sustainable and socially aware communication. You’ll look at how to create active campaigns across a variety of channels, generating fresh content and how to improve consumer engagement, following and reach.

You’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push and pull conversations, ideation, and insights, to planning, pitching, research, social mission advertising, brand creation and sustainable branding and marketing.

Fees and funding

Contact our Enquiries Team if you have any questions about fees:

+44(0) 1494 605060

advice@bnu.ac.uk