Taught course

Fashion Marketing Management

Institution
Cardiff Metropolitan University · Cardiff School of Management
Qualifications
MSc(Science)

Entry requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Students whose first language is other than English will need to provide evidence of fluency to at least IELTS 6.0 – or equivalent. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

Months of entry

October

Course content

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.

Information for international students

Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us

Fees and funding

UK students
7,000
International students
12,500

The university currently offers a postgraduate scholarship scheme worth £3,000 to help students finance their studies. To see if you are eligible, visit our Scholarship web pages.

Qualification and course duration

MSc(Science)

part time
24 months
full time
12 months

Course contact details

Name
Jemma Oeppen Hill
Email
joeppenhill@cardiffmet.ac.uk