Taught course

Management with specialization In Strategic Marketing

Institution
Católica Lisbon School of Business and Economics
Qualifications
MSc

Entry requirements

Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising.

Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.

Months of entry

September

Course content

The MSc in Management with a specialization in Strategic Marketing is crafted to accelerate your marketing career. Guided by industry professionals, this program blends essential marketing knowledge with practical, hands-on experience to prepare you for impactful roles in today’s dynamic business landscape.

Dive into core areas such as consumer psychology, marketing research, and strategic analysis, gaining the expertise needed to drive brand success and shape consumer behavior. Whether you aspire to develop marketing strategies or lead innovative brand initiatives, this program equips you with the skills to thrive in a rewarding marketing career.

Information for international students

In addition to this scholarship provided by the school, we strongly recommend that you check in your home country about local government scholarship possibilities. Please note that late applications from overseas candidates requiring visas will only be considered if their visa request is already being processed.

Fees and funding

CATÓLICA TOP+ SCHOLARSHIP

CATÓLICA Top+ is a scholarship program meant for students with an outstanding academic record.

Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc with a partial waiver of tuition fees for the regular track of the program (3 semesters).

We encourage outstanding students to apply for this scholarship during the admission.

Note: Double Degree and Joint Degree students can only be granted a scholarship in the 1st year.

Qualification, course duration and attendance options

  • MSc
    full time
    18 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Marketing & Admissions Office
Email
msc@ucp.pt
Phone
+351217214140