Digital Marketing with AI

Entry requirements

• A UK upper second class degree or above, or the equivalent from an overseas institution.
• Previous study of business, management or finance is not required.
• Work experience is not a requirement of this course.

Bayes Business School values diverse experience and backgrounds. We encourage applications from those who may not meet entry requirements but have compensating strengths, such as significant work experience or postgraduate study.

For international equivalents, please visit our website

Months of entry

September

Course content

Master AI marketing tools, industry certifications and real campaigns to become the marketer employers choose to lead digital transformation.

This MSc combines digital marketing with artificial intelligence to develop the strategic, analytical, and creative skills needed to lead in today's technology-driven marketing landscape. Through hands-on learning, you'll gain practical experience with AI-powered marketing tools, customer analytics, search and answer engine optimisation (SEO and AEO), digital advertising, and social media, while building the technical expertise employers increasingly value. Designed for recent graduates and early career professionals with an interest in digital marketing, this MSc prepares you for a successful career across marketing, media, technology, consulting, and other digitally focused industries.

Career Outcomes

The MSc Digital Marketing with AI equips you with the strategic, analytical, and creative skills for careers across digital marketing, media, technology, consulting, and e-commerce, in the UK and internationally.

Graduates are prepared for roles including:

• Digital Marketing Executive
• Performance Marketing Executive
• Growth Marketing Executive
• Social Media Manager
• SEO & AEO Specialist
• Digital Marketing Analyst
• CRM & Customer Insights Executive

Alumni of similar Bayes programmes work at organisations including Google, Meta, TikTok, Amazon, Accenture, IBM, Adobe, Publicis Groupe, and fast-growing technology start-ups.

Why study Digital Marketing with AI at Bayes?

Located in the heart of the City of London, Bayes Business School combines world-class teaching with direct access to one of the world's leading business and technology hubs. Through strong employer partnerships, embedded AI learning, and dedicated careers support, you'll develop the knowledge, skills, and professional network to succeed in the rapidly evolving world of digital marketing.

• Study in London – Learn at the heart of the City's marketing, media, technology, and start-up ecosystem, with immediate access to the organisations shaping the future of digital business.
• Industry-connected learning – Benefit from Bayes' links with leading brands, digital agencies, technology companies, and innovative businesses through practitioner-led teaching, guest speakers, live projects, networking events, and a global alumni network.
• AI embedded throughout – Develop practical AI skills alongside digital marketing expertise, preparing you to harness emerging technologies for customer insight, content creation, campaign optimisation, and strategic decision making.
• Dedicated careers support – Access tailored careers advice, employer events, internships, and recruitment opportunities to help achieve your career ambitions.

Fees and funding

For information about scholarships, please visit our website