Digital Marketing with AI

Entry requirements

• A UK upper second class degree or above, or the equivalent from an overseas institution.
• Previous study of business, management or finance is not required.
• Work experience is not a requirement of this course.

Bayes Business School values diverse experience and backgrounds. We encourage applications from those who may not meet entry requirements but have compensating strengths, such as significant work experience or postgraduate study.

Months of entry

September

Course content

Who is it for?

This course is for aspiring marketers with a technology driven mindset who want to become experts in AI enabled digital marketing. Whether you’re a recent graduate or early career professional, it is ideal if you are curious about how artificial intelligence, analytics and creativity come together to drive measurable results in real organisations.

You will learn how to use industry standard tools for market and customer insight, AI powered content creation, search and answer engine marketing (SEO, AEO and paid search), social media marketing and digital advertising optimisation. You will also prepare for industry recognised certifications such as Semrush certification, Google Analytics and Google Ads, and Meta certifications, helping you graduate with a strong, job ready portfolio.

If you would prefer a broader strategic marketing and brand management degree, with a focus on consumer insights and less emphasis on AI and advanced data analysis, you may wish to explore our MSc Marketing Strategy and Consumer Insights, which focuses more widely on marketing strategy, brand building and consumer insight across channels.

Careers

Graduates of the MSc in Digital Marketing with AI are well-positioned to enter a wide range of exciting and high-growth sectors where digital expertise and AI-driven decision-making are in high demand. The programme equips students with the strategic, analytical, and creative skills to thrive in roles that sit at the intersection of technology, data, and marketing.

Alumni of similar Bayes courses now work in a variety of organisations, including Google, Meta, TikTok, WPP, Accenture, Amazon, Dunnhumby, Ogilvy, Publicis Groupe, IBM, Adobe, and fast-growing tech startups, as well as in-house marketing roles in companies across the retail, FMCG, luxury, fintech, media, and e-commerce sectors.

Whether your interest lies in agency work, in-house marketing teams, or launching your own business, this programme gives you the skills and confidence to lead digital marketing innovation in an AI-powered world.

Further opportunities to network and learn alongside like-minded peers are available through student-led business clubs such as the Marketing & Strategy club.

Information for international students

If you have been studying in the UK for the last three years it is unlikely that you will have to take an English language test.

If you have studied in the UK at degree level for less than three years (e.g. 3+1, 2+1, 2+2, etc.) you will be required to provide the results of an approved English language test.

Full list of approved English language tests/qualifications and minimum requirements.

Fees and funding

Graduate Loyalty Discount

We are offering a Graduate Loyalty Discount of 20% on tuition fees to all our alumni when applying to any of our degree courses.

To be eligible for the discount you must have successfully completed an undergraduate or postgraduate degree at legacy City, University of London or legacy St George's, University of London.

To apply you will need to be accepted onto your intended course of study and to meet all the normal academic admissions criteria for the relevant course at City St George's, University of London.