Entry requirements

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable appropriate work experience and relevant professional qualifications.

Months of entry

January, March, May, July, September, November

Course content

This course aims to prepare you for a successful career in global marketing. Gain the practical skills and knowledge needed to navigate international markets, develop strategic marketing plans and understand consumer behaviour worldwide.

Combine theoretical knowledge with practical applications to manage marketing initiatives in diverse cultural and economic environments.
Learn to navigate and lead in today's rapidly evolving business environment by blending academic insights with practical applications.
Engage in critical thinking and real-world problem-solving in an intellectually stimulating environment.
Explore marketing automation through technology and the digitalisation of marketing, focusing on real-world scenarios to understand consumer-centric marketing and manage consumer responsiveness in the global digital environment.

Why you should study this course

Learn to analyse and evaluate stakeholder dynamics so you can effectively form and lead high-performing marketing teams.
Gain a deep understanding of cross-cultural management and global market environments through marketing games and simulations.
Develop a one-planet mindset, promoting growth without compromising inclusivity, social responsibility, and environmental sustainability in our interconnected world.
Learn from experienced marketing practitioners by solving real-world problems, developing viable strategic marketing plans for competitive advantage, determining future company direction and creating cohesive marketing communications campaigns aligned with overall strategy.
Apply your knowledge to a real-world problem through academic research, a consultancy project with a live client, or developing a business plan for your own future venture.

This course is accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.

Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.