Sport Management

The global sport management industry has experienced rapid growth and commercialisation of sports and esports in recent years. This has created a demand for sport management graduates with specialised expertise and the ability to think creatively and strategically.

This course aims to equip you with the expertise, skills, and knowledge to become a professional management practitioner within this exciting and rapidly evolving industry.

• The course draws upon traditional academic subjects such as business, management, marketing, and finance, which are applied and contextualised to the global sport industry.
• Explore global trends in sport and esports, including commercialisation, responsible leadership, sustainability, entrepreneurship, technology, innovation, and equality, diversity, and inclusion (EDI).
• Course learnings incorporate both academic and professional perspectives to help you become a sport manager who can effectively manage change.

Why you should study this course

The course focuses on employability through practical and applied activities, as well as corporate engagement.

• Build your knowledge of the sport business world and sharpen your analytical skills: this course emphasises the importance of understanding trends, developments, and challenges in the sport/esport industries. Learn to analyse these factors to shape effective business strategies and plans.
• Experience innovative teaching and assessments to boost your employability: this course focuses on preparing you for the workplace. These include experiences to build your confidence and problem-solving skills, such as a two-day crisis management simulation and a Dragon's Den presentation to industry experts, where you'll pitch creative solutions to sport challenges.
• Build a strong network and learn from industry experts: with over 30 years of experience in sport management education, we offer access to a strong industry and alumni network through activities like industry visits, Practitioner Insight Conference speakers, and live sport event volunteering opportunities.
• Learn from a diverse teaching team with expertise across the sport industry: Combining research, publications, and practical experience, our passionate staff offer insights, inspiration, and a broader understanding of this dynamic and growing global field. (Staff are subject to change.)

Accreditation and professional recognition

The module People, Relationships and Leadership in Sports and Events meets the criteria set by the Chartered Management Institute (CMI) for the CMI Level 7 Certificate in Strategic Management and Leadership Practice. Students who successfully pass this module will be eligible to gain the award as an additional qualification at no additional cost.

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.