Entry requirements

An honours degree 2:2 or above (or international equivalent).

Portfolio

As part of your application, you are invited to include a link to your online portfolio in your personal statement so that the course team can get to know your practice.

Months of entry

January, March, May, July, September, November

Course content

This course empowers you to develop the creative, critical, technical and leadership skills required to craft, perform, co-create and share immersive experiences.

Gain hands-on experience with VR/AR tools, including motion capture suits, high-performance VR/AR systems and software such as Unreal Engine and Unity.
Engage in projects that unite students from a range of creative and technical backgrounds, fostering collaboration and innovation in immersive storytelling across industries such as entertainment, gaming, healthcare, cultural heritage, architecture, live arts and political activism.
Develop a portfolio of work that reflects your ability to tackle real-world challenges in the creative industries.

Why you should study this course

Industry-leading facilities and technology: access immersive technology including a Vicon motion capture lab, a dedicated VR lab and a digital hack space equipped with high-end computing. Work with the latest VR headsets, AR glasses and industry-standard software.
Strong industry connections and real-world projects: experience real-world briefs and playtesting opportunities, collaborate with immersive technology companies, and benefit from guest lectures by industry experts which have previously included Mathew Ragan (Sudo Magic) and Minsoo Kang (Basictech, South Korea), providing direct industry engagement and networking opportunities.
Interdisciplinary and collaborative learning: the course shares modules with other disciplines such as film, media and performance, promoting interdisciplinary collaboration.
Employability and career prospects: graduates can explore a range of career opportunities in virtual production, immersive storytelling, game design, digital heritage, AR marketing and XR experience design for healthcare and education. The course is designed to equip you with technical and creative skills, ensuring you are ready for roles such as VR/AR developers, interaction designers and creative technologists.
Adaptive learning approach and research-led teaching: rather than focusing solely on specific software, the course emphasises adaptive learning, ensuring you can upskill and remain competitive as technology evolves. With a research-informed curriculum, explore emerging trends in immersive design, human-computer interaction and extended reality storytelling, preparing you for both industry and academic research routes.

Collaborations

Endorsement by the Royal Society for Arts, Manufactures and Commerce (RSA)

Coventry University and the RSA have collaborated on a module concerning social and ethical responsibility. You will be entitled to a 12-month fellowship of the RSA so you can access all RSA resources and platforms during your period of study. Once you have successfully passed the Professional Practice and Innovation module, you will receive an RSA digital credential.

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.