Taught course

Design Management

Coventry University · Faculty of Arts and Humanities

Entry requirements

A good 2:2 undergraduate degree or higher grade in a creative subject, management, business or related subject area.

This course requires IELTS 6.5 or above. If you don't have the required level on English then view our range of Pre-Sessional English courses.

Months of entry


Course content

This course is aimed at people who wish to be managers and leaders of creative activities in the creative industries or broader industry where this is required. The course teaches established techniques of leading creative design processes, which is widely known as Design Management.

It is aimed at candidates with an undergraduate degree in a creative subject area or those who wish to make a career development.

Why choose this course?

The Faculty of Arts and Humanities (FAH) has one of the longest established Design Schools in the UK with a portfolio of industry partnership, competition success and substantial graduate careers in the Creative Industries.

  • The School’s substantial alumni and other renowned industry associations provide opportunities for students to work closely with industry.
  • The FAH Postgraduate ‘Agile Lab’ developed in association with Herman Miller from research titled, ‘The Future of the Learning Environment’ is an appealing location for this course.
  • The Faculty has a staff team with extensive experience in professional design and design leadership.
  • The location of the University is in the industrial centre of England, one hour by train from London. It is a prime position for the study of design management.

What will I learn?

  • Semester 1: Design Innovation and Collaboration

This will involve an intense learning experience of creative practice through projects set by external industry partners in conjunction with students on associated creative design and design management courses. There will also be lectures and seminars on creative and innovation methods, research methods, co-design practice, user-centred thinking and presentation.

  • Semester 2: Design Management Specialism

This is the Design Management Specialism module involving lectures on topics of management practice, including project management and staged development, as well as team building and team leadership. It will also involve experience of presentation and communication within the company environment. These activities may be expected to be carried out in association with industrial partners.

  • Semester 3: Final Major Project

This is the platform in which students have the chance to explore Design Management in a project that may be in collaboration with an external industry partner or individually formed in consultation with tutors. Through this project the student will be able to demonstrate their knowledge and leadership through research and data gathering, planning, and carrying out the process of Design Management in a project context.

How will this course enhance my career prospects.

Professionals capable of managing creative teams and delivering creative practice and objectives within the context of defined company requirements, are sought after in the UK, Europe, the USA and particularly in the major developing economies.

Successful graduates from this course will possess knowledge of both creative design and management processes, which can support applications for leadership positions in this area. These positions are part of a company’s strategic objectives and represent a career base for leadership progression within the organisation.

The course can support successful graduates in their applications for management, leadership and reporting roles over a wide area of professional creative disciplines including Graphics, Product Design and Fashion, and to have an understanding of the business contexts of creative activity within industry.

Information for international students

International Office
+44 (0) 24 7765 2152

Fees and funding

To find out more information about Postgraduate Study at Coventry University, including finance and funding and the benefits of further study, see our Postgraduate Study pages.

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Recruitment and Admissions Office
+44 (0) 24 7765 4321