Taught course

Digital Marketing

Institution
Coventry University · Faculty of Business and Law
Qualifications
MA

Entry requirements

Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Months of entry

September

Course content

Specialise in Digital Marketing and you can learn how to push the boundaries of marketing and advertising in our digital marketing lab.

The ever-evolving digital landscape has fundamentally changed the way businesses reach out, connect and engage with their customers, partners and other stakeholders; data driven marketing and analytics now lie at the heart of 21st century business marketing.

This Chartered Institute of Marketing (CIM) accredited course aims to cover practical digital marketing skills and knowledge presented in this digital age, ready to design and deliver digital marketing campaigns for online success.

You’ll apply your knowledge in our digital marketing lab, analyse real-life business case studies, work on ‘live’ projects and have the opportunity to hear from industry guest speakers. Successful completion provides exemption from the CIM Professional Certificate, as well as one of the three modules of the CIM Professional Diploma in Marketing qualification.

Information for international students

This course requires IELTS of 6.5 overall.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Recruitment and Admissions Office
Email
ukpostgraduate@coventry.ac.uk
Phone
024 7765 4321