Taught course

Digital Marketing Management

Institution
Coventry University · Faculty of Business and Law
Qualifications
MSc

Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Months of entry

January, September

Course content

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, which we believe offers opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with Coventry University’s Digital Marketing Management MSc.

The aim of this contemporary course is to help prepare you for potential future careers in digital marketing management. The course explores the theoretical knowledge, skills and personal attributes which may help you to become a leader in the digital marketing industry. On successful completion, students should learn and explore how to become an adaptable and proactive digital marketing professional, which may help you to progress into senior management positions in future.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Faculty of Business and Law
Email
reception.fbl@coventry.ac.uk