Taught course

Master of Business Administration (Marketing)

Institution
Coventry University · Faculty of Business and Law
Qualifications
MBA

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Entry requirements

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area.

Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.

Months of entry

January, May, September

Course content

"People do not buy goods and services. They buy relations, stories and magic" – Seth Godin, author and former dot com business executive.

Studied on campus or 100% online, our MBA with Marketing specialism course looks in detail at topics such as strategy, digital and offline marketing, planning and management.

Marketing is at the heart of all business. In essence it should be about designing products and services which meet needs and wants, based on good quality research and market testing.

How these goods and services are transferred to the market is becoming more complex, where pricing, advertising and the development of an attractive brand is ever more challenging in a global world shaped by rapid change. To do these things efficiently and effectively, leadership and a capacity to act and think strategically is required.

Our MBA with Marketing specialism course is designed to develop these skills and prepare you to meet these challenges.

MBA with Marketing specialism will help to develop your pre-existing skills, experience or interest in marketing and management, covering topics such as ethical practice and cultural sensitivity. On your journey to become effective managers and organisational leaders, you will have the opportunity gain an in-depth understanding of, not only how a modern enterprise creates value, but how value can be sustained.

The master’s stage of the course requires participants to take these principles into specific practice contexts in order to initiate change. The emphasis throughout the course is on the application of knowledge and your development as a reflective practitioner.

The aim of the course is to enhance your global perspective and emphasise the importance to managerial practice of intercultural awareness.

Note: This course is part of the MBA Master of Business Administration

Information for international students

Participants whose first language is not English must demonstrate proficiency in verbal and written English language equivalent to IELTS 6.5 overall with no component less than 5.5, or TOEFL 600. If you have IELTS 6.0 you may be eligible to study our online Pre-sessional English course.

Fees and funding

UK students
£15,450
International students
£18,950

Qualification, course duration and attendance options

  • MBA
    part time
    24 months
    • Campus-based learningis available for this qualification
    • Online learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
    • Online learningis available for this qualification

Course contact details

Name
Faculty of Business and Law
Email
reception.fbl@coventry.ac.uk
Phone
+44 (0) 24 7765 8410