Digital Marketing

Entry requirements

An honours degree 2:2 or above in a related discipline, or international equivalent.

Months of entry

January, March, May, July, September, November

Course content

This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.

• Master digital marketing strategies, data analytics and customer journey mapping.
• Gain practical experience through real-world case studies and live projects.
• Enhance your leadership and critical thinking skills.

Why you should study this course

• Industry-relevant curriculum: learn the latest digital marketing tools and techniques.
• Practical experience: gain real-world experience through live projects with London-based organisations.
• Career development: enhance your leadership and analytical skills.
• Networking opportunities: study in London and connect with industry professionals through guest speakers and events. (Subject to availability.)
• Advanced learning technologies: benefit from online learning environments and access to resources like LinkedIn Learning.
• Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details.

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is accredited by the Chartered Institute of Marketing (CIM). Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.

Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.