Taught course

International Marketing MBA

Institution
Coventry University London · Coventry University London
Qualifications
MBA

Entry requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a foreign language: IELTS 6.5 or equivalent.

Months of entry

January, October, April

Course content

Overview

This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.

Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.

Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

Why choose this programme?

Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change.

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

Accreditation

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

Future prospects

"Coventry University London has provided me with the knowledge to start my own digital marketing company. I have started New Age Marketing which is a digital marketing company focusing on (small, medium enterprises) SMEs in London. Facilities, such as the Enterprise Hub, has helped me to achieve success and I look forward to further growing my company". - Deepak Yadav, India

Information for international students

International Office

+44 (0) 24 7765 2152

Click here for more information.

Fees and funding

UK students
£16,184
International students
£16,184

Scholarship opportunities

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

Qualification and course duration

MBA

full time
12 months

Course contact details

Name
Student Recruitment
Email
info.london@coventry.ac.uk
Phone
+44 (0) 24 7765 4321