Social Media Communications

Entry requirements

For admission to the MA in Social Media Communications programme, successful applicants will have:

• A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent,

• Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.

Months of entry

September

Course content

This MA programme examines the complex impact of social media and the internet in areas as diverse as business, politics and culture. Such knowledge is vital as digital media have become central to communication and information ecosystems, as well as our everyday existence.

Digital media and networked technologies have transformed the ways we share and distribute information, understand the past, participate in politics and interact with each other. The MA in Social Media Communications examines the complex impact of social media and the internet on multiple aspects of social and political life. These questions are vital as digital media have become more central to communication and information ecosystems, as well as our everyday existence.

The digital world has changed the terms of engagement in areas as diverse as business, politics and culture: while it can act as a force for good in democratising participation, cultural production, and sharing, it can also be exploitative, introducing new forms of control and surveillance.

The MA in Social Media Communications addresses the way in which social media and connected technologies pervade all aspects of our personal lives, habits and identities, the way in which we relate to and coexist with other people, and the way in which we work and do business. It also reflects on the power hierarchies and tensions that result from the ongoing engagement with these networks by politicians, journalists, platform owners and the public.

The success of the MA in Social Media Communications contributes to DCU's School of Communications ranking in the top 200 communications schools worldwide in the QS World University Rankings.