Taught course

Marketing Communications and Branding

Institution
Edge Hill University · Business School
Qualifications
MA

Entry requirements

To join this MA you should have a degree equivalent to UK second class honours (2:2 or above).

Months of entry

September

Course content

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs. If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

Fees and funding

Fee Tuition fees for full-time study on this MA are £5,040 for UK and EU students and £12,750 for international students enrolling on the programme in academic year 2018/19.Tuition fees for part-time study on this MA are £28 per credit for UK and EU students enrolling on the programme in academic year 2018/19, i.e. £560 per 20 credit module.180 credits are required to complete a Masters degree.The University may administer a small inflationary rise in part-time postgraduate tuition fees in subsequent academic years as you progress through the course.

Qualification and course duration

MA

full time
12 months
part time
24 months

Assessment

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

Course contact details

Phone
+44(0)1695 575171