Taught course

Marketing Communications and Branding

Institution
Edge Hill University · Business School
Qualifications
MA
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Entry requirements

To join this MA you should have a degree equivalent to UK second class honours (2:2 or above).

Months of entry

September

Course content

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs. If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

Fees and funding

Tuition fees for full-time study on this MA are: £5,220 for UK and EU students and £13,000 for international students enrolling on the programme in academic year 2019/20; £5,400 for UK and EU students and £13,250 for international students enrolling on the programme in academic year 2020/21. Tuition fees for part-time study on this MA are: £29 per credit for UK and EU students enrolling on the programme in academic year 2019/20, i.e. £580 per 20 credit module; £30 per credit for UK and EU students enrolling on the programme in academic year 2020/21, i.e. £600 per 20 credit module. 180 credits are required to complete a Masters degree.The University may administer a small inflationary rise in part-time postgraduate tuition fees in subsequent academic years as you progress through the course.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Assessment

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used.

Course contact details

Email
study@edgehill.ac.uk
Phone
+44(0)1695 575171
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