Taught course

International Marketing with Tourism & Events

Institution
Edinburgh Napier University · School of Marketing, Tourism and Languages
Qualifications
MSc

Entry requirements

You'll need a recognised honours degree or equivalent for entry into this course. Alternatively, you may be considered if you have equivalent qualifications and experience.

Months of entry

September

Course content

The course is studied full-time over three trimesters. You will learn by a variety of teaching methods including lectures, tutorials, and through independent study.

Trimester 1
Principles & Practice of Marketing, Intercultural Business Communication, Tourism Concepts and Issues

Trimester 2
Strategic Brand Management, Global Marketing, plus one optional tourism and events module.

Trimester 3
Dissertation

Information for international students

For applicants whose first language is not English, the following is generally required: minimum IELTS 6.0, TOEFL 550/213 Please see http://www.napier.ac.uk/international for up-to-date information.

Fees and funding

Please see http://www.napier.ac.uk/fees for up-to-date fee & funding information.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Information Office
Email
info@napier.ac.uk
Fax
08452 60 60 40