You'll need an honours degree with a minimum of a lower second classification. Alternatively, a lower degree plus a minimum of two years relevant work experience will be considered, or an HND with a minimum of five years relevant work experience (an interview will be necessary).
Months of entry
Course contentBased over one year, the course involves lectures, tutorials and independent study.
Principles and Practices of Marketing, Marketing Communications, Consumer Behaviour
Strategic Brand Management, Global Marketing, choice of: Direct and Digital Marketing, Market Analysis and Forecasting, International Festival & Events Management
Research Methods Dissertation
Information for international students
For applicants whose first language is not English, the following is generally required: minimum IELTS 6.0, TOEFL 550/213 Please see http://www.napier.ac.uk/international for up-to-date information.
Fees and fundingPlease see http://www.napier.ac.uk/fees for up-to-date fee & funding information.
Qualification and course duration
Course contact details
- Information Office
- 08452 60 60 40