Taught course
Marketing
Entry requirements
You'll need an honours degree with a minimum of a lower second classification. Alternatively, a lower degree plus a minimum of two years relevant work experience will be considered, or an HND with a minimum of five years relevant work experience (an interview will be necessary).
Months of entry
September
Course content
Based over one year, the course involves lectures, tutorials and independent study.Trimester 1
Principles and Practices of Marketing, Marketing Communications, Consumer Behaviour
Trimester 2
Strategic Brand Management, Global Marketing, choice of: Direct and Digital Marketing, Market Analysis and Forecasting, International Festival & Events Management
Trimester 3
Research Methods Dissertation
Information for international students
For applicants whose first language is not English, the following is generally required: minimum IELTS 6.0, TOEFL 550/213 Please see http://www.napier.ac.uk/international for up-to-date information.
Fees and funding
Please see http://www.napier.ac.uk/fees for up-to-date fee & funding information.Qualification and course duration
MSc
full time
12 months
Course contact details
- Name
- Information Office
- info@napier.ac.uk
- Phone
- 08452 60 60 40