Taught course

Marketing

Institution
Edinburgh Napier University · School of Marketing, Tourism and Languages
Qualifications
MSc

Entry requirements

You'll need an honours degree with a minimum of a lower second classification. Alternatively, a lower degree plus a minimum of two years relevant work experience will be considered, or an HND with a minimum of five years relevant work experience (an interview will be necessary).

Months of entry

September

Course content

Based over one year, the course involves lectures, tutorials and independent study.

Trimester 1
Principles and Practices of Marketing, Marketing Communications, Consumer Behaviour

Trimester 2
Strategic Brand Management, Global Marketing, choice of: Direct and Digital Marketing, Market Analysis and Forecasting, International Festival & Events Management

Trimester 3
Research Methods Dissertation

Information for international students

For applicants whose first language is not English, the following is generally required: minimum IELTS 6.0, TOEFL 550/213 Please see http://www.napier.ac.uk/international for up-to-date information.

Fees and funding

Please see http://www.napier.ac.uk/fees for up-to-date fee & funding information.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Information Office
Email
info@napier.ac.uk
Phone
08452 60 60 40