Taught course

Digital Marketing and Data Analytics

Institution
EMLYON Business School
Qualifications
Masters

Entry requirements

Students holding at minimum one of the following degrees can apply to the Master in Digital Marketing & Data Analytics:

To apply for admission in Year 1, applicants must hold either:

  • A 3-year Bachelor’s degree (equivalent to 180 ECTS credits)
  • An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree

To apply for admission in Year 2, applicants must hold either:

  • A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
  • Have validated the first year of a State-recognized Master Degree
  • An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

Months of entry

September

Course content

This specialization is part of the Master in Innovation Degree (DSMI)

In the dynamic realm of digital marketing, mastering data-driven decision-making is not just advantageous—it's essential. For aspiring marketers, understanding how to design impactful marketing strategies, employ the right tactics and execute them proficiently is fundamental. Yet to excel in the field, mastering cutting edge technologies and marketing analytics, content marketing, CRM and data analysis is what truly sets you apart.

The Digital Marketing & Data Analytics program empowers you to become an expert in digital marketing and data analytics by mastering:

  • Tracking tools (Google Analytics)
  • Advertising Platforms (Meta for Business, Google Ads)
  • Data Wrangling (SQL)
  • Data Visualization (Power BI, Tableau)
  • Programming (R, Python)

At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.

Qualification, course duration and attendance options

  • Masters
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Emlyon Business School Enquiries
Email
contact@em-lyon.com
Phone
+33 4 78 33 78 00