Digital Marketing and Data Science

Entry requirements

Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science:

• A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
• A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

You can apply whilst studying the last year of the degree which makes you eligible for this digital marketing course (Bachelor's Degree minimum).

Months of entry

September

Course content

The Master in Science (MSc) offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3). This formation enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of companies whose scope is resolutely oriented towards international markets.

This program requires an "in-company" mission at the end of the course during a minimal duration of 4 months.

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data driven marketing.

An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, China Southern Airlines, Converteo, Danone, Google, Mazars, Hungry Panda, Microsoft, l'Oréal, Pinterest, Salesforce, SAP.