Taught course

Digital Marketing and Data Science

Institution
EMLYON Business School · EMLYON Business School
Qualifications
MSc

Entry requirements

A Bachelor’s degree in any field.

Months of entry

September

Course content

The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.

This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

Information for international students

We remind you this program is fully delivered in English. Therefore, English full proficiency is required for you to be admitted, follow courses and efficiently interact with the other members of the cohort. For the Admission Process, your English level will be evaluated taking into consideration 3 different fundamentals:

  • Examination of all written and redactional elements within the application file
  • The Video Interview
  • Potential Face to face or Skype interview, if the Admission Board requires it.

Fees and funding

UK students
24,000€
International students
24,000€

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Emlyon Business School
Email
master@em-lyon.com