Taught course

Luxury Brand Management

Institution
GCU London · GCU London
Qualifications
MBA

Entry requirements

Minimum Entry Requirements United Kingdom (UK) Honours degree or equivalent, normally at grade 2.2 in a business related discipline English Language Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).

Months of entry

January, September

Course content

This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools.

The programme builds on the success of the MBA Luxury Brand Marketing and continues to provide an outstanding platform for exploring the evolution of the global luxury market.

The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career.

The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised.

There is a strong emphasis throughout the programme on the collection and analysis of data to support complex decision-making. Students will develop the analytical skills necessary to examine a wide range of issues affecting the luxury sector and the ability to construct creative solutions. Active experiential learning will enable students to develop strategic thinking, leadership, interpersonal and group skills and a deeper entrepreneurial outlook. Problem-solving capabilities will also be cultivated through case studies, business games and a live briefs project, created in partnership with leading luxury organisations.

Luxury brands will continue to succeed through the key elements of authenticity, exclusivity and craftsmanship, but today these need to be balanced with 24/7 access and immediacy, and reflect advancements in digital technologies and the increasing power of the consumer. The MBA Luxury Brand Management examines how luxury brands need to find innovative ways to address the classic trade-off between rarity and global expansion.

Fees and funding

UK students
£16,800
International students
£16,800

25% scholarships are available for self-funded students who meet the full admissions criteria. Scholarship offers will be made based information on your MBA programme application form. No additional application form is required. Employers can demonstrate their commitment to employee career progression by sponsoring employees through a GCU MBA. Many organisations find MBA sponsorship a valuable way to attract, reward and retain talented employees who wish to take their careers to the next level. Scholarships available to organisations sponsoring students. Scholarship amount depends on the number of students sponsored: 1 student 25% scholarship 2 students 30% scholarship 3 students 35% scholarship 4 or more students 40% scholarship Contact us to discuss your organisation’s needs.

Qualification and course duration

MBA

part time
24 months
full time
12-16 months

Course contact details

Name
Enquiries
Email
enquiries@gculondon.ac.uk
Phone
+44(0)203 369 3000