Business Analytics

Overview

Gain the expertise to make data-driven, evidence-based decisions for transformation growth in business with our MSc Business Analytics and Consultancy programme.

In an evolving digital world, the significance of data technology in business is as important as ever. Employers worldwide are actively seeking graduates equipped with a unique blend of business acumen, data analytics skills, and the ability to effectively communicate insights.

During this degree you’ll learn about the theory and practice behind business analytics, so you'll be positioned to make informed strategic, evidence-based business decisions that drive success in the complex landscape of the business world.

You’ll learn about key concepts of Big Data and analytics and their use in relation to management decision-making. You’ll also learn about management consultancy and financial reporting.

You’ll explore the theory and methods of social network analysis as they relate to organisational behaviour, leadership and entrepreneurship.

We work closely with our industry advisory board of business leaders to identify current skill-gaps faced by organisations and ensure that our course content and teaching are aligned with industry needs. As a result, you’ll develop key skills in highly employable areas of management including business strategy, leadership, project management, change management, quality management and inventory planning.

Our Expertise

Your learning will be informed by the expertise of our research-active academics whose work covers four key areas:

Your learning environment
This degree is taught through a combination of traditional lectures, case studies and computer lab-based sessions where students will learn how to apply a range of analytical tools and techniques using real company data.

During your studies, you’ll benefit from and have access to our state-of-the-art facilities including our Global Incubator which offers new-start firms support to take their business ideas to the next stage. Here you’ll find all types of industries from a wide range of backgrounds and knowledge working with professional and investor networks to achieve meaningful outcomes.

Outside of the classroom, you can join Heriot-Watt’s Business Society which holds regular social events and provides networking opportunities and insights into career prospects in business and other relevant industries.

Customise your learning

You’ll have the opportunity to focus on the areas of business that interest you the most. You can customise your degree to match your specific interests or career pathway by selecting four specialist course options.

Near the end of our study, you’ll ‘deep dive’ into your chosen area of business analytics in your dissertation. You will be required to demonstrate your mastery of the subject area by developing new insight from the analysis of valuable primary research.

You can choose whether to study the programme full-time or part-time. This flexibility allows you to fit your postgraduate studies around your lifestyle.

You may have the opportunity to Go Global on our Inter-Campus Transfer. Opportunities for postgraduate study abroad are assessed on a case-by-case basis and if you are interested in studying at our Dubai campus or Malaysia campus for a semester or longer, you should contact the Go Global Team.

Industry

We work closely with industry to ensure our course content is up-to-date and reflects the current and emerging needs of industry and employers. You’ll gain the right blend of knowledge, practical skills, and soft skills to set you up for life after graduation.