Taught course

Visual and Digital Media

IE University · IE Business School

Entry requirements

Applicants should have a bachelor degree from an accredited university.

Months of entry


Course content

This program will prepare you to create and lead innovative and visually exciting digital media projects that engage users and audiences. The new digital economy needs professionals who are able to master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand's communication needs.

Digital media and technology

You will gain a comprehensive understanding of cutting-edge tech and the newest platforms and methodologies used in digital media, honing your skills through hands-on learning. You’ll dive into topics like Digital Marketing and Social Media; Internet Metrics and Analytics; Data Insights and Visualization; User-Centered Design; Web Design and Development; Interactive Narratives, etc.

Visual media and creativity

This area focuses on the skills and knowledge needed for careers in branding, visual communication, and digital media. Learn the latest trends and industry-standard tools. You’ll study: Photography and Video Production; Graphic Design; Digital Copywriting; Storytelling; Branded Content; Representation and Ethics; Creative Work in the Cultural Industries, etc.

Business, branding and management

You will learn how to move and flow in the field of visual and digital media to stay relevant, at the top of your game, and primed to succeed in any organization or with a venture of your own. You will gain skills in Creative Project Management; Strategic Thinking; Brand Strategy; Entrepreneurship; Intellectual Property, etc.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • Masters
    full time
    10 months
    • Campus-based learningis available for this qualification

Course contact details