Taught course

Strategic Marketing

Institution
Imperial College London · Imperial College Business School
Qualifications
MSc

Entry requirements

Our minimum requirement is a 2.1 degree.

You are also required to have a well-researched career plan with clear short and long term goals.

Months of entry

October

Course content

Our MSc in Strategic Marketing examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present.

The one-year, full-time programme has a strong emphasis on real-life case studies to give you a true understanding of strategic marketing practice, preparing you for a marketing career in a range of businesses or entrepreneurial ventures.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, the programme aims to transform recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Course Enquiries
Email
business.school@imperial.ac.uk