Taught course

Strategic Marketing

Institution
Imperial College London · Imperial College Business School
Qualifications
MSc

Entry requirements

A First or Upper Second Class Honours degree (or international equivalent) from a recognised university in business studies, marketing, economics, psychology, communications or closely related discipline. Candidates with more than three years’ work experience will be considered on a case by case basis.

Months of entry

October

Course content

The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function.

During the programme you will examine marketing fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures. Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.

You will be required to study 13 taught modules. Each module builds on previous experience while introducing new and challenging disciplines. In the autumn and spring term you will study modules designed to equip you with practical tools for the application of marketing strategies in key areas such as pricing and branding.

In the Summer term you will study how to apply leading edge strategies to marketing plan development and implementation. You will take part in an exciting Marketing Consulting Project for a live client organisation, develop a clear multi‑channel marketing plan for the Marketing Plan Competition and write a 5,000 word unsupervised report on a current strategic marketing topic.

Information for international students

Students who are not native speakers of English, or were not awarded their degree in a qualifying English speaking country, must demonstrate their proficiency by completing an approved English language qualification (including GCSE English, IELTS or TOEFL) at the required level.

Fees and funding

UK students
£26,000
International students
£26,000

The fees for entry to MSc Strategic Marketing in 2016 are £26,000. These fees are the same for both UK and international students.

Imperial College Business School is offering a number of £10,000 scholarships based on academic excellence, across all Master’s programmes.

For more information please click here

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Ashley Harrison-Barker
Email
mscstrategicmarketing@imperial.ac.uk
Phone
+44 (0)20 7594 9608