Taught course

Introduction to Sport Course

Short course

Entry requirements

There are no entry requirements as these are industry-led practical courses rather than academic courses.

Months of entry


Course content

Are you a junior executive within the sports industry, just graduated university, or simply interested in understanding how all of the sectors within the sports business ecosystem work, and where your skills/interests may fit best?

Then this Introduction to Sport Course is perfect for you.

iSportLearn's online platform brings together industry leading experts from across the sports business to guide you through 8 (eight) x 1 (one) hour modules that introduce you to the major sectors of the sports industry (see below).

This course is designed to build knowledge of the basic concepts and begin to showcase where the practical knowledge you will learn on the course can be applied across the industry.

What are the modules, and who are the industry experts leading the courses:

  • Introduction to Sport Events Management: Chloe Targett-Adams, Director of Race Promotion, Formula 1

  • Introduction to Sports Sponsorship: Ricardo Fort, Former Head of Global Sponsorships, Coca-Cola

  • Introduction to Sports Broadcast & Digital Media: Alexandra Willis, Head of Communications, Content and Digital, Wimbledon Tennis

  • Introduction to Data & Analytics: Gareth Balch, CEO, Two Circles

  • Introduction to Esports: Lindsey Eckhouse, Former Commercial Director, G2 Esports

Every module also offers multiple choice questions to test knowledge, alongside downloadable resources such as module specific presentation decks, transcripts and more.

Information for international students

Many of our courses offer subtitles, and downloadable transcripts to help anyone where English is a second language.

The courses are all on-demand, and online, so courses can be taken from any country, at any time, and students can take as much time as they need to complete the courses as there are no time limits.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • Short course
    part time
    N/A months
    • Online learningis available for this qualification
    full time
    N/A months
    • Online learningis available for this qualification
    8 hours months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Examination (Multiple Choice Quiz)100

Course contact details

+44 (0) 12132395400