Entry requirements

  • Undergraduate degree in any subject with second class lower (2:2) or an international equivalent. We will also consider students with equivalent industrial work experience.

Months of entry


Course content

Please note, all course information including entry requirements relates to the 2022/23 academic year.

Business analysis, analytical reasoning, AI and cloud computing all feature within LinkedIn’s top 10 skills companies need most in 2020. Rapid development of the Internet and digital technologies has fuelled the demand to harness the power of the huge volume of available data now at an organisation’s disposal. Employers need people who can manage and make sense of data, providing insight and recommendations to improve future business performance.


  • Keele is ranked 3rd in the UK for business by the Postgraduate Taught Experience Survey (PTES 2019).
  • Keele is part of a £13 million Office for Students initiative to accelerate the number and diversity of skilled artificial intelligence (AI) and data science graduates.
  • Boost your employability by gaining an international perspective and a broader world view to solve commercial challenges.
  • System Design and Programming module provides a rapid introduction to program design and development to enable students without a computing or programming background to access this course.
  • Gain substantial practical experience by opting for a consultancy or work placement final project.
  • Taught by an international faculty who will share their internationally-recognised research in multidisciplinary AI and Data Analytics.
  • Our Grand Challenges lecture series invites speakers to provide fresh perspectives on the political, ethical and intellectual problems we face as a world today.
  • Hack Keele, a free student society for tech-minded individuals host weekly lab sessions to meet up, learn and share their diverse experience, which ranges from AI to ethical hacking.
  • The Business School’s Bloomberg Lab provides access to the world’s most powerful and widely used platforms of information in the finance industry. Students have the opportunity to complete the Bloomberg Market Concepts (BMC), free of charge.

Visit our course webpage for more information.

Information for international students

English Language Entry Requirement for International Students:

  • IELTS 6.5 with a minimum of 5.5 in each component.
  • The University also accepts a range of internationally recognised English tests.
  • If you do not meet the English language requirements, the University offers a range of English language preparation programmes.
  • During your degree programme you can study additional English language courses. This means you can continue to improve your English language skills and gain a higher level of English.

Fees and funding

For information related to fees and funding, please visit the individual course page on the Keele University website.

Qualification, course duration and attendance options

  • MSc
    full time
    12-20 months
    • Campus-based learningis available for this qualification
    part time
    24-36 months
    • Campus-based learningis available for this qualification

1 year / up to 20 months with entrepreneurship or placement pathway. 2 years part-time / up to 24 to 36 months depending on pathway

Course contact details