Sports Business Management (MSc)

Entry requirements

Please see our website for further information on entry requirements for this course.

Months of entry

January, September

Course content

Study the diverse and dynamic world of sports on our Sports Business Management MSc. Capitalise on your enthusiasm for sport as you develop your industry knowledge, refine your business expertise and acquire the practical skills that will prepare you for leadership roles in the sports arena such as Sports Manager, Marketing Director or Events Manager.

Why study Sports Business Management at Keele University?
- Gain a 360 degree view of the global sports industry
- Acquire essential business skills and sports industry insight
- Designed for individuals from diverse academic and professional backgrounds, including those new to the field of sports business management
- Fully integrates sustainability and ethical business practices
- Professional development and practical industry engagement opportunities

Course summary
Attain career focused skills that will enable to you to navigate challenges and seize opportunities in the global sports industry with our Sports Business Management MSc. Through theoretical learning with real-world application, you will explore the intersection of sports, business and politics equipping you to achieve your career potential.

You’ll gain advanced insights into the global evolution of sport, studying the growth of women’s sports, emerging trends, team ownership and sports diplomacy, alongside a focus on key issues including sustainability, geopolitics, governance.

The world of sports consumers is examined from a global perspective to enhance your understanding of complexities of the different behaviour, engagement and market research techniques. Through topics such as consumer psychology, brand loyalty and the fan experience of sport you’ll gain the know-how to effectively engage with and retain sports consumers.

Optional modules allow you to broaden your studies by exploring specific areas of interest including data analytics, game theory, negotiation and conflict resolutions, leadership and management, entrepreneurship, sustainability measuring and reporting, business technology and AI, project management and refining your creative practice.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.

Information for international students

Please see our website for further information for international applicants for this course.

Fees and funding

Please see our website for further information on fees and funding for this course.