Taught course

Digital Marketing

Institution
King's College London · King's College London
Qualifications
MSc

Entry requirements

Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study).

Please note that this programme is not normally suitable for applicants with an undergraduate degree in Marketing or who have undertaken multiple Marketing modules as part of their undergraduate degree.

Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended.

Months of entry

September

Course content

Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, and through our course you’ll discover the tactical ways contemporary businesses use digital marketing to drive results.

Digital techniques are more important than ever in marketing. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.

Our Digital Marketing MSc will provide you with specialised knowledge and skills through a rigorous academic study of marketing in the digital landscape. You’ll discover how businesses use digital marketing and explore a range of topics such as digital strategy, brand management, social media, neuromarketing and marketing analytics.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Officer
Email
kings-idi@kcl.ac.uk