Taught course

International Marketing (Executive)

Institution
King's College London · King's Business School
Qualifications
MSc

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Entry requirements

High 2:1 undergraduate degree (minimum 65 per cent or above in the UK marking system) in any non-marketing subject area with relevant work experience.

Months of entry

September

Course content

Upgrade and advance your career in marketing, branding, advertising, consultancy or media with the King’s International Marketing MSc (Executive) taught exclusively on select weekends over two years. You’ll analyse marketing issues and opportunities from international perspectives by acquiring a deep theoretical and practical understanding of organisational strategy and customer behaviour.

Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions.

You’ll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions
Email
sspp-graduateadmissions@kcl.ac.uk