Research course


Lancaster University · Marketing

Entry requirements

A UK Masters degree with a minimum of 65% overall and 65% in the distinction element, or a non-UK Masters degree, graded at the equivalent level.

Months of entry

January, October, July, April

Course content

The Department of Marketing has a vibrant research culture, with specialisms in the key areas of consumer research, business marketing and purchasing, market studies and international marketing.

Currently, we have one of the largest groups of marketing academics in the UK, and we disseminate our research through top international journals, and also through international, interdisciplinary conference presentations. Many staff members work closely with marketing practitioners to ensure that the research we undertake has relevance for both commercial and public-sector organisations.

We have a thriving PhD programme consisting of both full-time and part-time students. Our doctoral students contribute to the life of the department through participation at School and Departmental seminars and doctoral consortia.

Department specialisms

• Consumer behaviour research: disadvantaged and vulnerable consumers, family and consumption, sustainability and ethical marketing, young people and risky consumption, consumers’ identity projects, sacred consumption, marketing in virtual environments, and consumer decision making • Business marketing and purchasing: inter-organisational relationships, supply chains and marketing, business models and supply networks, product-service offerings in business markets, network dynamics, retail channels, managers and networks, negotiations and contracts, key account management and cross-functional integration • Market studies: business models and market-making, corporate identity, market rules and regulations, base-of-the-pyramid markets, and market-making practices • International marketing: internationalisation of the firm and consumer behaviour in global markets

Information for international students

IELTS: 7.0 or equivalent (minimum element scores apply).

Fees and funding

Qualification and course duration


full time
36 months

Course contact details

Postgraduate Coordinator
+44 (0)1524 510733