Taught course

Psychology of Advertising

Lancaster University · Psychology

Entry requirements

Upper second class honours degree, or its equivalent, in Psychology or a related discipline including marketing, media or business studies; a wide range of undergraduate subjects and/or relevant experience will be considered.

Months of entry


Course content

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour.

The ambition of this unique course is to provide an interface between theory and practice, understanding and skills, by giving a thorough grounding in the psychology underpinning persuasion in the context of how it is applied - and how it might be applied more radically - in the communications industry.

The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around: outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising, perspectives and contributions from both relevant academic researchers and seasoned advertising practitioners, original commercially-oriented research in groups, and hands-on experience within an optional commercial/third sector work placement.

This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.


Compulsory modules:

· Advanced Advertising Theory

· Analysing and Interpreting Data

· Conducting and Presenting Psychological Research

· Practical Advertising Research and Planning

· Psychological Aspects of Advertising

· Research Dissertation

Optional modules (choose from the following):

· Analysing Talk and Text

· Decision Making

· Social Psychology

Information for international students

IELTS: 6.5 or equivalent.

Fees and funding

UK students
£8500 per year
International students
£19,500 per year


Qualification and course duration


full time
12 months
part time
24 months

Further details of qualification

The course is aimed at graduates who wish to progress to either a career in the advertising or related industry or to those who want to conduct PhD level research in psychology and advertising media domains.

Course contact details

Postgraduate Coordinator
+44 (0)1524 594975