Taught course

Social and Public Communication

Institution
London School of Economics and Political Science (LSE) · Institute of Social Psychology
Qualifications
MSc

Entry requirements

2:1 in social science and relevant professional experience.

Months of entry

October

Course content

This programme will explore communication as a social psychological process central to the conduct of everyday life. Communication is both the foundation of social life as well as a professional activity to influence and persuade, to gain advantage, to build and sustain trust, and to reach a common understanding on a controversial issue. You will be provided with an overview of various theories of public communication that enable you to analyse communication events and the practical dilemmas faced by those working in different domains of public communication. Central themes will include:

*The psychological and societal process involved in public communication.
*Conceptual frameworks for analysis, evaluation and design of public communication.
*Developments in the analysis, evaluation and design of public communication in politics, business, development, health and science and technology.

The programme is not simply a training programme in social marketing offering you a box of tools and tricks for efficient and effective persuasion. It is an academic, research based programme that will enable you, through a range of core and topical courses to engage critically with existing tools of analysis, evaluation and design of communication endeavours. We offer a comparative approach across a range of domains where public communication is pivotal. This includes an awareness of international attempts to establish professional competence in public communication. The programme is exclusively recognised by the professional certification of the Chartered Institute of Public Relations.

The programme involves completing four course units, including a research report of 10,000 words.

Information for international students

IELTS 7.0

Fees and funding

LSE Graduate Support Scheme

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
The Student Recruitment Office
Email
stu.rec@lse.ac.uk
Phone
+44 (0)207 955 6613