Digital Marketing - classroom

Entry requirements

Technologies Covered

Social media marketing: Social media marketing is one of the most highlighted developments of the last decade. The way we interact with others has changed drastically due to the increasing use of these social platforms. In this course, you will learn how to use these social media platforms for marketing a brand and attracting consumers. We will cover automated tools to run social campaigns and the use of AI and data science-based tools to monitor the behaviour of the targeted consumers.

Email marketing: Email is an effective way to communicate with the target audience. It is a cheaper way of delivering the marketing message. In this course, we will cover various email marketing techniques and tools. You will learn a legal way of list-building and improve the delivery of emails.

SEO (search engine optimization): This is one of the most important digital marketing techniques. We rely heavily on search engines like Google to find the relevant information which influences our purchase decisions. This course will learn various techniques to optimise your website to make it appear in relevant search results.

Conversion Optimization: Small changes in how you present your website or marketing materials can significantly influence the target customers to make a purchase decision.
In this course, you will learn various areas which you can target to optimise your campaign. You will learn how to identify these low-hanging opportunities to increase your revenue. We will focus on small to microelements like changing a field colour, adding a call-to-action button, etc., which will make more significant differences in converting a visitor into a customer.

Lead Enrichment: It’s easier to lose your leads than you think. Hence, it’s essential to reach out the interested visitors once they leave your website. In this course, we will explore various business intelligence tools that can help you understand your leads better and provide them with the critical information they need to make a purchase decision.

Landing Page and Lead Capture: Landing pages are essential to capture leads. In this course, you will learn how to build and optimise landing pages to make your visitors give their contact information. You will also learn about the legal way of capturing, storing and using data by exploring GDPR.

Graphic creation: Graphics are essential to attract consumers’ attractions. In this course, you will learn various forms of graphics like Infographics, Memes, Vector images, etc., which can be used in your digital marketing campaigns. You will also get introduced to some of the easy to make tools to build up these digital assets yourself.

Course Highlights

• Hands-on Sessions

• Project-based Learning

• Live or Offline Capstone Project

• Real world development experience

• Industry Mentors

• Interactive Teaching Methodologies

Learning Objectives

• Planning integrated digital marketing campaigns

• How to measure digital media effectiveness

• Identify areas for improving performance

• Targeting and persona development

• Developing an online value proposition

• Search engine optimisation (SEO)

• Pay per click (PPC) marketing including Google Ads

• Display advertising: formats, targeting and programmatic

• Content Marketing: developing a content calendar

• Partner marketing including affiliate marketing

• Online advertising including ad networks and behavioural targeting

• Email marketing including personalisation and automation

• Website content and copy

• Digital analytics: an introduction to Google Analytics

• Social Media: Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube, LinkedIn

Complete Learning Experience

This course provides a hands-on, guided learning experience to help you learn the fundamentals practically.

Months of entry

Anytime

Course content

Are you looking to make a lucrative career in Digital Marketing? If so, LSET’s Digital Marketing course will equip you with the knowledge and practical skills to develop, manage, and lead digital marketing activities. After completing this course, you can start your own Digital Marketing agency or work for a multinational. Are you ready to leap in your career today?

Apply now to become a professional Digital Marketing Expert.

Option 1

1. Topic: Digital Marketing
2. Duration: 3 Months

Option 2

1. Topic: Digital Marketing
2. Add-On:Project
3. Duration: 5 Months

Option 3

1. Topic: Digital Marketing
2. Add-On: Project &Industrial Training and Paid Internship Program
3. Duration: 12 Months

Note: Our Industrial Training and Internship program includes a guaranteed 6 months paid internship (from 10 hours to 40 hours per week) with a technology company. Due to visa restrictions, some international students may not be able to participate in this program.

Today’s businesses are relying on their online presence to survive and succeed. It has become a norm to have an online presence that has shifted the focus from traditional marketing to the digital landscape. Hence, companies are now looking for skilled individuals with digital marketing know-how who can help them to conquer this online world. LSET’s Digital Marketing Course will help you develop the required skills to design, develop, and execute effective digital marketing campaigns. We focus on practice-based learning and provide our students with the opportunity to manage live campaigns. This gives you hands-on practical experience and teaches you various strategies to drive online marketing campaigns effectively.

This course will help you understand the current issues in running digital campaigns and train you to overcome those by developing creative concepts. We introduce you to the latest trends and teach you to use audio-visual techniques to present the ideas effectively.

The LSET Digital Marketing Course covers the latest technologies to build a solid online presence. It also teaches industry best practices and takes the students through the latest case studies to understand the factors that can make or break their campaigns.
The course covers all the key digital platforms like Google Business, Bing Business, Online Directories, Video platforms like YouTube and Vimeo, Social media channels, etc. It also covers SEO, PPC, Content Marketing, Website Optimisation, Affiliate Marketing, Display Advertising and Email Marketing.

Information for international students

The London School of Emerging Technology has two levels of fee structures, one for home students and another one for international students who are enrolling in our certificate and advanced certificate courses. The fee for all the courses at LSET is the same until it is exclusively mentioned on the course page.

In addition to onsite classes, the LSET also offers online courses. Tuition fees for online courses are lower than those for onsite courses. If you are a home student, you may pay your tuition fees in equal instalments. Nevertheless, home students are required to make payment two weeks prior to the start of the course and international students within ten days of the receipt of a conditional offer letter. Upon payment of the fee, an unconditional letter of offer will be issued to you. Please note that all fees must be paid in pounds sterling.

Information for applicants from the EU, EEA and Switzerland

A new set of regulations and guidance has been published by the UK Council for International Student Affairs on 11 May 2021 regarding the assessment of fee status for international students. The fee status assessments will be conducted in accordance with this guidance.

In the event that you are an EU national and do not reside in the United Kingdom, you may be subject to overseas fees. Students with settled and pre-settled status in the UK and some other categories of students who work in the UK can qualify for Home fee status as long as they meet the residence criteria.

Fees and funding