MSc Strategic Marketing

Entry requirements

Applicants should normally have:

• A second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
• An equivalent qualification accepted by the University, or
• A professional qualification deemed to be of an equivalent standard.

Those without formal qualifications are welcome to apply, and may be required to come in for an interview. Additionally, these applicants will need to provide evidence of a minimum of three years of middle to senior management relevant experience.

Months of entry

January, September

Course content

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing:

• Strategic Analysis: the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof;
• Strategic Marketing and Leadership: the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace;
• Implementation – the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centred strategies.

Information for international students

We understand that moving to another country can be a very daunting prospect for many students, especially if it is their first time away from their family, which is why we make it our priority to ensure that international students feel welcome, settled and part of the community.

The University has over 4,500 students from more than 118 nationalities, and we encourage students to embrace the cultures of others as well as sharing their own. Events such as ‘World Food Day’ and our highly anticipated ‘International Day’ enable our students to celebrate and promote the culture and traditions of their home countries.

Dubai is one of the most culturally diverse places in the world, and there are so many things to do and see!

Fees and funding

Scholarships and Grants