Place Branding

Entry requirements

Applicants should normally have:

• A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
• An equivalent qualification accepted by the Academic Registry of the University, or
• A professional qualification deemed to be of an equivalent standard

Please check your course page on the Middlesex University website for the most up-to-date information.

Months of entry

September

Course content

Cities, regions, and countries have, in the post-pandemic era, significantly ramped up their capacity in marketing, communications, branding, tourism, economic development and resident engagement. As cities cope with increased migration, climate action mitigation and sustainability goals, shifting work patterns, and increased tourism competition, the need for trained personnel who understand the nuances of place branding strategies and implementation is growing exponentially.

This wide-ranging course will be led by a team of academics with industry experience working in cities and countries in North America, Europe, Africa and the UK. Embedded in the degree will be access to world-leading professionals and firms, agencies, government bodies, DMOs and people working in the field from all over the world. It will encompass four core modules and a major project. There will be an opportunity to work towards a real-world client problem or brief for credit.

Graduates of this course will gain a Masters of Arts in a discipline that offers diverse employability prospects, while professionals seeking further academic training will learn transferable skills ideal for further career development, while also deepening awareness and understanding of the pressing issues facing cities, regions, countries and even neighbourhoods today.