Marketing, Distribution, Sales and Exhibition

Entry requirements

You might be completely new to the industry, a recent undergraduate, or have some experience or qualifications and looking for a step up. The course is open to those from a wide range of backgrounds - the course is further enriched by the variety of students’ experiences and insights within the cohorts we select.

You must be able to demonstrate a passion for film, TV, and/or games, the business-side of the industry, and ultimately be interested in connecting content to audiences and players.

While many applicants will have a degree from a British or overseas university, we will consider applicants who do not have a degree if they have an impressive portfolio, a creative track record or an alternative qualification.

Months of entry

January

Course content

Welcome to a trailblazing, Industry-focused MA, supported by the UK Cinema Association. Developed in direct consultation with Industry and delivered by professionals working across film, television and games, the course offers practical insight into connecting audiences with content.

You’ll graduate with a competitive edge through real-world experience, networking and professional opportunities.

Course Overview

This course will cover everything from:

• How films make it into cinemas or how games make it to consoles
• How television shows are commissioned
• How international deals are made in the film, television and games sectors
• What goes on behind the scenes of the red carpet
• How trailers and national marketing campaigns are created and executed
• Meeting and engaging with people, learning what makes them tick, and what influences their content choices
• Working in roles such as marketing, publicity, social media, distribution or publishing strategy, international sales, acquisitions, commissioning, product management and programming.

There is also an opportunity for you to visit the European Film Market, part of the Berlin Film Festival, giving you the opportunity to experience the international industry up close, and potentially undertake a short work placement or shadowing experience to enhance your professional networks and deepen your understanding of the international marketplace.

You will graduate from the Marketing, Distribution, Sales and Exhibition MA with:

• An in-depth understanding of how the industry works, from major studios to independent models; how the past has shaped it today; and how current developments and new technologies might impact its future.
• Skills, knowledge, and attributes together with a global perspective that will enable you to navigate the film, television and games sectors with ease and confidence.
• Highly valuable, sought after experience on your CV. This includes work experience and placement opportunities, practical experience and collaborations and access to a range of industry-only events.
• Insights and learnings from the best in the business - their mistakes, as well as their successes. The course regularly has speakers from Disney, Netflix, Altitude, Steam, Fireshine, Fremantle, ITV, We Are Parable, Gower Street Analytics, Channel 4 and NBC Universal.
• Unparalleled industry connections and an extensive and supportive alumni network.
• A personal employability plan, including clear goals of the roles and areas of the industry best suited for your personal career path.

The course boasts an impressive employment rate and graduates of the course have gone on to work at renowned companies including NBC Universal, Amazon MGM, Fireshine Games, All3Media, Fremantle, ITV Studios, Black Bear, Studio Canal, DDA Publicity, Picturehouse Cinemas and the Everyman Cinema Group. Course alumni are working as marketing executives, distribution coordinators, acquisitions and sales managers, PR specialists, and audience development strategists. Many have gone on to lead campaigns and divisions at major international companies.

Information for international students

This course is open to UK/EU/International students.

Fees and funding

Please visit our website for fees information. All production costs are included in the course fees, including the use of School facilities and equipment.

The NFTS is committed to ensuring it is open to students of genuine ability, no matter what their background or financial circumstances, which is why we award more scholarships and bursaries to British students, relative to the size of our student body, than almost any other educational institution in the UK.

Assessment