Taught course

Design thinking in the digital world (online short course)

Open University · Faculty of Business and Law

Entry requirements

There are no formal academic requirements.

The course will require around 10 hours to complete. You can begin at any time during the life of the course and study at your own pace.

Months of entry


Course content

Design thinking is a discipline which everyone can learn. It was originally created to use the processes and methods of designers to understand people’s needs and then create a solution for products and services that is technologically feasible. This method can be extended into organisational needs and reflected in a viable business strategy, which could convert into customer value and market opportunity. Design thinking balances business problems with creative techniques. It applies and embraces both structure and chaos and utilises intuition and logic. The adoption of design thinking in business organisations recognises the value of design's capability to enhance innovation within organisations and is helping designers and managers improve collaboration.

You'll learn to:

  • understand and define the term ‘design thinking’
  • identify customer and user needs and problems, and use them to create opportunity statements
  • discover design thinking methods and how they have evolved
  • understand the four phases of design thinking and reflect on how you can apply these at your own organisation
  • explain how design thinking can create value
  • apply design thinking methods to specific challenges by using a design thinking toolkit
  • explore how design thinking is used by world-leading organisations.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.1 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
End-of-course quiz100

Course contact details

The Open University