Taught course

Digital marketing analytics and measurement (online short course)

Open University · School of Access, Open and Cross-curricular Innovation

Entry requirements

This course is ideal for anyone who has some existing experience in digital marketing and would like to develop their ability to measure and analyse their campaigns. Any work experience will enhance and contextualise your learning. It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications and business.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 30 hours to complete and you can learn at your own pace.

Months of entry


Course content

Gain the skills to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns with The Open University (OU) and industry experts, Target Internet. Aimed at those who want to build on existing experience in digital marketing, this course will help you develop successful, data-driven strategies that achieve your business objectives.

You’ll learn to:

  • interpret and understand web analytics reports
  • interpret and understand channel analytics reports
  • analyse analytics to plan digital marketing activity
  • analyse analytics to optimise current activity
  • produce digital marketing objectives.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.3 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Multiple-choice questionnaires100

Course contact details

The Open University