Taught course

Marketing and Brand Management

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact our Admissions team (admissions@brookes.ac.uk) for further information.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Months of entry

January, September

Course content

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

  • a branding or marketing agency
  • a marketing, branding or communications department within an organisation.

There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.

Information for international students

Pathways courses for international and EU students

We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

Fees and funding

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification
  • MSc sandwich
    full time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Enquiries
Email
query@brookes.ac.uk
Phone
+44 (0) 1865 484848