Taught course

Marketing and Brand Management

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience.

Months of entry

January, September

Course content

The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.

If you begin your course in September you have the choice to apply for one year's paid supervised work experience (a work placement) in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.

You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.

Qualification and course duration

MSc

full time
12 months
part time
24 months

MSc sandwich

full time
17 months

Course contact details

Name
Business School Enquiries
Email
business@brookes.ac.uk
Phone
+44 (0)1865 485858