Taught course

Marketing and Brand Management

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience.

Months of entry

January, September

Course content

The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.

On this course you have the choice of taking a one-year work placement or a work-based project instead of a dissertation. By gaining this professional experience you will be well equipped for your future career.

You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.

Modules:

Introduction to the Principles of Marketing
This module introduces the key principles of marketing by studying the theories that underpin the subject. You will explore the roles of buyers, the marketing environment, and the ways in which marketers plan, manage, implement and monitor marketing programmes in the context of the international environment of the 21st century.

Understanding Customer Behaviour

You will critically appraise the behaviours of customers and their interactions with marketing. Informed by behavioural science, you will analyse why customers behave as they do and how marketing activity influences their behaviours.

Research Methods for Marketing
This module delivers the skills that enable you to conduct marketing research independently. Students on the MSc programmes are expected to undertake effective research drawing upon a range of secondary and primary data sources in the preparation of coursework.

Professional and Academic Development for Marketers
This professional and academic skills development module helps you to become a lifelong learner and enhances your employability. Starting with a focus on how to achieve your best academically, you will then develop your skills for employment and career planning.

Strategic Brand Management
You will examine how brands are created and successfully managed. You will explore the latest research and practice in strategic brand management and focus on innovative approaches to new product development.

Brand and Marketing Communications

You will explore the role and usage of contemporary brand and marketing communications and the fundamental insight that an organisation's brand strategy needs to be at the heart of all its marketing communications activities.

Digital Marketing and Analytics
You will explore the macro and micro impacts of digital technology on marketing management, before looking at the issues of implementing and executing a digital marketing campaign.

Global Marketing Strategy

You will build on the Principles of Marketing module, and explore the global marketing environment.

Elective Modules - you must also choose 1 of the following:

  • Dissertation.
  • Work Based Project.
  • Work Placement.

Fees and funding

Please see our website:

Qualification and course duration

MSc

full time
12 months
part time
24 months

MSc sandwich

full time
17 months

Course contact details

Name
Business School Enquiries
Email
business@brookes.ac.uk
Phone
+44 (0)1865 485858