Taught course

International Hospitality, Events and Tourism Management

Institution
Oxford Brookes University · Oxford School of Hospitality Management
Qualifications
MScMSc sandwich

Entry requirements

Normally a minimum of a second-class honours degree or equivalent in any subject. Entry will be subject to two satisfactory references (one of these must be an academic reference). Although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course. English language requirements: IELTS minimum 6.0 overall (with a minimum of 6.0 in reading and writing, 5.5 in listening and speaking). If you have completed your undergraduate degree in the UK (at least one full time) you automatically meet our English language requirements.

Months of entry

January, September

Course content

This course has been designed as a conversion programme for students who aspire to a successful management career in the international hospitality, events and tourism industry. You will be introduced to key concepts, including the psychology of tourism behaviour, how to create a marketing plan, hospitality operations and strategic financial management.

The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management.

Compulsory modules:

Tourism, Events and Hospitality Synthesis gives an introduction and overview of the context, frameworks, concepts, theories and issues in the contemporary tourism, events and hospitality industries. The module provides you with the basis to systematically and incisively analyse and evaluate complex tourism, events and hospitality situations.

Tourist Consumer Behaviour and Marketing Management explores the theoretical frameworks which underpin patterns of consumer demand. It incorporates models and concepts drawn from mainstream marketing, tourism marketing, and the social sciences, forming a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.

Hospitality Operations Management introduces you to hospitality operations within an international context. Drawing on relevant management principles, you will acquire an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies.

Contemporary Issues in International Hospitality, Events and Tourism Management provides you with the opportunity to develop one research focus from a wide range of topics including: accounting, branding, climate change, digital marketing, entrepreneurship, environmental issues, finance, human resources, marketing, risk management, revenue management, social media, tourist consumer behaviour as applied to the international hospitality, events and the tourism sector.

The Research Methods module provides an introduction to research methods so that you are aware of the approaches, methodologies and resources available for your module assessment and - most importantly - your dissertation.

The 20,000 word Dissertation develops your ability to critically review literature; identify the gaps in current knowledge; practice relevant research skills to facilitate data collection, analysis, interpretation, presentation and writing.

Mentoring and Leadership Development provides you with an opportunity to develop an in-depth understanding of leadership theory and practice. The module will develop your understanding of leadership theory by engaging you with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership.

Electives:

You can choose one elective from modules such as: Digital Strategies for Hospitality and Tourism Distribution, Events Management, Inter-cultural Leadership, and Revenue Management. Other electives may also be available.

The sandwich mode comprises one year of full-time taught study and then one year full-time supervised work experience. This provides paid, supervised work experience with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.

Information for international students

If English is not your first language you will need: IELTS minimum 6.0 overall (with a minimum of 6.0 in reading and writing, 5.5 in listening and speaking). If you have completed your undergraduate degree in the UK (at least one full time) you automatically meet our English language requirements.

Fees and funding

For further information on Finance, visit:
www.brookes.ac.uk/studying-at-brookes/finance/

Qualification and course duration

MSc

full time
12 months
part time
24 months

MSc sandwich

full time
24 months

Course contact details

Name
Oxford School of Hospitality Management
Email
hospitality@brookes.ac.uk
Phone
+44 (0)1865 485858