Taught course

International Marketing

Queen Margaret University, Edinburgh · School of Business, Enterprise and Management

Entry requirements

Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions.

Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcome.

Months of entry

January, September

Course content

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full or part-time study, this Digital Marketing Institute accredited course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills, which you can use in different contexts and countries. You do not need to have previously studied marketing and if you are already working you can study flexibly around your commitments.

A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… How to respond tactfully in a crisis... These may seem unrelated issues, but they all relate to skills in the armoury of a modern international marketing professional. Exactly how and why these skills are related – and why that is important – is just one part of the insight that you will gain on this employability-focused course.

Why QMU?

Flexible study options: We offer full-time, part-time and single module study options as well as September or January start dates.

An accessible route to a new career: This course has been designed in a way that do not have to have come from a marketing background to apply.

Tailor your future: We offer a flexible bespoke pathway allowing you shape your learning to align with your future aspirations.

Range of beneficial learning and teaching methods: You’ll engage in real-life marketing consultancy, enhancing your employability and benefit from a range of guest lecturers and field trips to organisations across Scotland. You will also engage in a range of other recommended networking opportunities with staff and industry experts.

Excellent teaching in smaller classes than many other universities, the Queen Margaret Business School prides itself on its student-centred, contemporary teaching and assessment practice.

Industry links: QMU and the Queen Margaret Business School maintain strong links with professional bodies associated with marketing, including the Marketing Society, who support our Student Marketing Society. We have good relationships with potential employers and providers of placement opportunities.

DMI accreditation: This course is accredited by the Digital Marketing Institute (DMI). The DMI accreditation shows employers that your degree and learnt skills/knowledge are up to date with the latest findings in marketing and that you have received a high quality multi-disciplined degree (see 'DMI accreditation' tab for more information. You will have access to Digital Marketing Institute resources as well as the possibility of obtaining accreditation for some modules depending on your choices.

The QMU Business School is a member of the Chartered Association of Business Schools.

Information for international students

International: You will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score less than 6.0.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24-84 months
    • Campus-based learningis available for this qualification

Course contact details

+44 (0)131 474 0000