Taught course

International Marketing

Institution
Queen Margaret University, Edinburgh · School of Business, Enterprise and Management
Qualifications
MSc

Entry requirements

A UK honours degree or equivalent OR relevant work experience in marketing or allied functions.

Months of entry

January, September

Course content

Businesses with global ambition are actively looking for internationally-minded marketing professionals. Available for full or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You don’t need to have previously studied marketing and, if you’re already working, you can study flexibly round your commitments.

A celebrity influencer posting on Instagram… How a supply chain works in theory and reality… The best way to promote a comedy show at the Edinburgh Fringe… The financial structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armoury of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course.

Qualification, course duration and attendance options

  • MSc
    part time
    24-84 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Admissions
Email
admissions@qmu.ac.uk
Phone
+44 (0)131 474 0000